The Inside Story

The name IntiTrust Health begins with Inti, symbolizing light, guidance, warmth, and life. Living in Peru and surrounded by the history of the Andes, I was inspired by what Inti represents: bringing visibility where there is uncertainty and clarity where people need it most. Combined with Trust, IntiTrust Health was born from a simple idea: To strengthen trust between residents, families, caregivers, and leadership. Because trust is the foundation of every exceptional community.

Why IntiTrust Health Exists

As I learned more about the senior living industry, one theme kept emerging: Families want peace of mind. Caregivers want more time to care. Leaders want greater visibility into their communities. Yet critical information is often scattered across disconnected systems, spreadsheets, paperwork, emails, and phone calls. IntiTrust Health was created to bring people, processes, and information together-helping communities operate with greater transparency, accountability, and confidence.

People First. Technology Second.

Throughout my career, I've believed one thing: Technology should empower people, not replace them.

The future is not human versus AI. The future is human and AI working together. When thoughtfully applied, technology can reduce administrative burden, surface meaningful insights, and give people more time to focus on what matters most: The people they serve.

Bringing AI Transformation to Healthcare

For the past several years, I have led AI adoption, operational transformation, workflow optimization, privacy, and security initiatives at Microsoft. I've also designed AI-powered and agentic solutions that automate complex workflows, improve decision-making, and drive measurable business outcomes. Those experiences inspired me to bring the power of AI and intelligent operations into healthcare and senior living-where even small improvements can make a meaningful difference in people's lives.

The Future

We envision a future where senior living communities operate with greater visibility, stronger communication, and deeper trust. Where families feel informed, where caregivers feel supported, where leaders can proactively guide their communities, and where technology quietly works in the background to help people spend more time focused on what truly matters: PEOPLE

Professional portrait representing RJ Soto

Technology Leader

15+ years driving technology and business impact

AI & Transformation

Deep expertise in AI adoption and change leadership

People Focused

Passionate about improving lives and driving better outcomes

Trusted Advisor

Committed to integrity, transparency, and measurable results